Effective behavior-centered programming for health and nutrition


THE MANOFF GROUP creates and applies innovative strategies and methods for solving problems in health, family planning, nutrition, environment and HIV/AIDS. For 40 years, The Manoff Group has been a leader in qualitative research methods, communications, training, and materials development for programs around the world.


Manoff's Behavior-Centered ProgrammingSM is a practical and proven, systematic and consultative approach to changing individual, family, and community behaviors. The Manoff Group believes in an active partnership between program participants and technical experts to formulate and test proposed practices, products, strategies, messages, and materials.