Ghana Sustainable Change Project

The Ghana Sustainable Change Project (GSCP) aims to improve the health of Ghanaians through providing technical assistance, training, and limited commodity support to strengthen communication and marketing for positive health-seeking behaviors. The project’s interventions impact on Family Planning/Reproductive Health, Maternal and Child Health (including Nutrition), Malaria, and other public health threats, with a major focus on capacity building in communication at all levels.

Through its social marketing component, GSCP works to increase the participation of the private sector in the distribution of health products such as contraceptives and insecticide-treated bed nets. The project also is developing targeted HIV/AIDS communication materials, activities, and programs for at-risk populations, and is expanding social marketing of family planning commodities.

GSCP also supports positive health-seeking behaviors and behavior change through the development of communication campaigns, innovative activities, and materials targeted to most-at-risk populations (MARPs) for use by USAID’s HIV/AIDS program in the 27 USAID-designated high transmission districts in Ghana.

The five-year project (2004-2009) is funded by USAID/Accra and managed by AED, with The Manoff Group, CARE and EXP Momentum as partners. Three Manoff staff members are based in the project office in Accra: the Team Leader for District Programming, BCC Specialist, and Monitoring and Evaluation Specialist.